Juan-Domingo Beckmann Introduces a Hand-Crafted Blend of Reposado, Anejo and Extra-Anejo tequilas with the Clarity, Complexity, Crispness and Craftsmanship of a Diamond
(TEQUILA.net) Juan-Domingo “Dobel” Beckmann, the sixth-generation leader of the world’s most prominent tequila-producing family, today announces the introduction of Maestro Dobel, the first-ever diamond tequila. Unlike any other aged tequila, Maestro Dobel is a diamond-clear spirit – a result of a proprietary blending and filtration technique.
Juan Dobel first imagined this unique tequila brand that bears his name while working with his family’s distilling Maestros. Beckmann personally raised the finances for his vision in order to bring this silver tequila concept to market as a completely separate business entity.
“I have long desired to create an aged spirit that is the liquid embodiment of my passion for tequila,” said Beckmann. “Maestro Dobel represents six generations of my family’s dedication to crafting the finest tequilas available. Yet, it also signals a renaissance – a new way of thinking about and enjoying tequila. ”
Standing alone in the category, Maestro Dobel is a luxurious silver tequila with the complexity of an aged spirit. This exceptional blend of three tequilas can be judged, like a diamond, by four C’s:
Clarity: The proprietary filtering system used by Maestro Dobel gently expels congeners and colors from the tequila, producing the “Diamond Clarity” without having an affect on aroma, flavor or complexity.
Complexity: The incredible complexity of Maestro Dobel stems from the incredible array of differently aged tequilas in the blend: Reposado (rested 15 months), Anejo (rested 24 months), and Extra-Anejo (rested for 36 months).
Crispness: The agave selected for Maestro Dobel grows in the volcanic lowlands of the Jalisco region, producing a tequila with lighter herbal and citrus aromas. This hand-selected agave, combined with the tequila’s double distillation in post stills creates an exceptionally crisp tequila.
Craftsmanship: Juan Dobel has entrusted the Tequila Maestros – Marco Anguiano and Luis Yerenas – to create the special blend for Dobel. Every step of the process is crafted by hand – from the harvesting of the agave to the blending of the tequilas.
Ideally balanced by clarity, complexity, crispness and craftsmanship, Maestro Dobel boasts a full-bodied palate, with bold notes of smoked wood and dried fruits. These flavors are carefully balanced by a light nutmeg spiciness and a sweet honey finish.
Juan-Dobel’s dedication to providing the finest hand-crafted tequila extends to Maestro Dobel’s meticulous packaging. Each imposing bottle is built on a thick metallic base and is emblazoned with a unique crystal-cut design. Each bottle is filled and labeled by hand and then individually numbered. Unique for tequila, Dobel recognizes the ranch from which the 8-10 year-old agave was harvested.
Due to extremely limited quantities, Maestro Dobel will be available in August 2008 at the finest evening establishments in Los Angeles, Chicago, Milwaukee and Atlanta as well as online where legal. Dobel is 40% Alc./Vol. and has a suggested retail price of $74.99.
About Maestro Dobel Diamond Tequila:
Maestro Dobel is a luxurious silver tequila with the complexity of an aged spirit. Created by Juan-Domingo “Dobel” Beckmann, the sixth-generation leader of the world’s most prominent tequila-producing family, Maestro Dobel Dobel is diamond-clear – a result of a proprietary blending and filtration technique. Hand-crafted in Jalisco, Mexico, Dobel is a distinctive blend of three aged tequilas: Reposado (rested 15 months), Anejo (rested 24 months), and Extra-Anejo (rested for 36 months). Maestro Dobel will be available in August 2008 at the finest evening establishments in Los Angeles, Chicago, Milwaukee and Atlanta as well as online where legal. Dobel is 40% Alc./Vol. and has a suggested retail price of $74.99. For more information, please visit: www.MaestroDobel.com.
About Proximo Spirits, Inc.
Proximo Spirits is a newly formed, privately owned, premium spirits distributor based in New York. In addition to Maestro Dobel Diamond Reposado Tequila, the company portfolio includes 1800 Tequila, Three Olives Vodka, Gran Centenario Tequila, as well as the exquisite Ron Matusalem Rum brand.
