Tanteo Tequila, the ultra-premium collection of flavor-infused 100% Blue Weber Agave Blanco tequilas - Jalapeno, Tropical and Chocolate, announces the hiring of Moana Dixon in the newly created role of California Market Manager.
As Market Manager, Ms. Dixon will spearhead Tanteo Tequila's product introduction and roll-out into the California market. She will manage the building of a state-wide sales team, implement marketing programs, and leverage her key account relationships to raise brand awareness and grow sales. Ms. Dixon, who has over eight years of experience managing sales for spirits brands, was most recently the California State Manager for Partida(TM) Tequila where she was instrumental in the brand's statewide success. Prior to this position she worked in management positions at Dorado Pizzorni & Sons, Infinite Spirits Inc., and SKYY Spirits LLC.
"Tanteo Tequila is redefining the Tequila category and the trade and consumer alike have embraced this," says Jonathan Rojewski, Co-Founder and CEO of Tanteo Spirits, LLC. "We are excited to have Ms. Dixon join our company as California Market Manger and expect to see great success from her in introducing our brand to new customers and driving on- and off-premise sales."
Launched in NYC in 2009, Tanteo Tequila recently joined the ultra-premium spirits portfolio of Empire Merchants, the largest and most successful beverage distributor in Metro New York, in June 2010. Currently available in over 300 top accounts in NYC such as Dos Caminos, Bowery Hotel, Avenue, Cipriani Downtown, Astor Wine & Spirits and Columbus Wine & Spirits, Tanteo Tequila will look to replicate their success in CA in the Fall of 2010.
About Tanteo(R) Tequila
Tanteo Tequila is an ultra-premium collection of flavor-infused 100% Blue Weber Agave Blanco tequilas -Jalapeno, Tropical and Chocolate. Each tequila is infused by hand in a proprietary process using fresh, all-natural ingredients, with jalapeno providing a base note throughout. Staying true to the spirit's traditions, Tanteo is distilled, infused and bottled in the historic mountain town of Tequila, Mexico and is produced using local, estate-grown agave. Meticulous care and attention is given to the selection of the agave and the quality of the flavor ingredients. The result is an award winning fresh, delicious and balanced product that redefines tequila. The bottle is a blend of classic heritage and contemporary design made from artisan Mexican glass, with a natural wood and cork closure. It features embossed rings for comfortable ergonomic grip, balanced weight distribution for ease of pouring and a square, heavy V-shaped base that supports chilling. Tanteo was launched in January 2009 by Tanteo Spirits Company in New York City at a price point of $42.99 for a 750ml.
For additional information, please contact:
Liv Odegard, Tanteo Spirits Co.,
646.861.2429, This email address is being protected from spambots. You need JavaScript enabled to view it.
